Great Point — In Pursuit of Impact

Starting my own business was a dream of mine for years, even though I worked for others, as a journalist, book publisher and business manager. In those tasks, I saw how an organization can be a tool for change or a brake on change, depending on how it understands itself.

Along the way, I learned about myself that what interested me in organizations was what was dynamic. Even when it comes to classical things, they have to have a living component that connects them to modernity—otherwise they will decay.

I really started building Great Point in 2014. At first I was doing what I had done before: communication content. But slowly, through various works, I began to realize that what I was needed much more was in the strategy work of foundations, cultural institutions and cities.

Most strategy consultants focus on revenue growth or profitability. They are, of course, important, but there are a number of actors for whom influence in the matter for which they are established is ultimately most significant: foundations, cultural institutions, public organisations and companies that justify their existence above all through the benefits received by the customer.

Effectiveness doesn't exist without a well-run economy, but there's more to effectiveness than economics – and I find these mechanisms endlessly interesting. And there are a lot of actors for whom this is exactly the purpose of existence. That's why Great Point focuses on increasing impact.

During the corona pandemic, I developed a strategy for Great Point, where I decided to focus on this, and that path has been inspiring and necessary based on customer feedback. The company has developed into a strategic partner of selected organizations, combining in-depth analysis, forward thinking and concrete impact.

It is also growing, calmly, with the power of ever more demanding projects, an accumulating know-how and an expanding network. And the purpose is to grow.

Strategy work has endless dimensions, but in the end it boils down to possibilities and choices. The role of the consultant is to help the client see and articulate clear options also outside what's familiar and then to choose, not only the best of the options on offer, but a consistent and credible path to get there.

Strategy is always the connecting point between what is desired and what is possible. For me, it's the perfect place I'm looking for with clients, Great Point.