Great Point is a communications and content agency founded in 2006. We consult on  content strategies and produce structures and content to execute those strategies.

Content must excite, must be found, must spread and must cause action. We want to make reaching out to your audience as easy as possible.

The name Great Point refers to the core of any communication effort. Story is a great vehicle, but to cause action, you must have a point. The greater the point, the greater the possibility for action.

It also refers to a point where two complementing elements come together: strategy – execution, technology – content, fact – feeling, commercial – cultural, material – digital, familiar – exotic…

In the network society a smart strategy is a must. A sharp execution is a just as important. Great Point does both.

Jaakko Tapaninen

CEO and Founding Partner
jaakko@greatpoint.fi
+358 40 508 0062

I’m Great Point’s founding partner. I’ve worked as a journalist, publisher and media executive before starting Great Point in 2006.

I do what I do because:

  • I am experienced in storytelling, collecting and organizing information and running a business
  • I want to  contribute to the shift of power from communications institutions to  networks
  • I get excited when a communications operation  or a  structure thrives
  • I believe in combining the big with the small, strategic thinking with craftsmanship
  • I know that finally it is all in the execution

Through Great Point I’ve worked with both big and small organizations in both private and public sectors. I have studied economics at Helsinki University and worked as a reporter at City magazine, as  editor-in-chief  at Image magazine, as the literary director of Tammi Publishers and as the CEO of Kotimaa Group. I have also written several non-fiction books, hosted a TV show and spoken in numerous conventions and seminars.

Contact information

Great Point Ltd,   Address: Bulevardi 9 C 24, 00120 Helsinki, Finland

+358-40-5080062    jaakko@greatpoint.fi    Follow @JaakkoTapaninen