Trends, Brands, Turmoil and Opportunities at Wanha Satama Oct. 28.–29.
Torstaina 23. lokakuuta 2008
I will be chairing a two-day seminar on trends and brands at Wanha Satama Conference Center on Katajanokka on October 28th and 29th. The free seminar, organized by MTL (The League of Marketing Communications Companies), will feature key experts from the Finnish scene as well a exciting representation from abroad. Without recent changes in the economic environment this would have been a solid seminar on current marketing and communications thinking. Now I’m looking forward to an x-ray of an industry that, together with the rest of the economy, will go through some major changes. Today, trends are radically different from what they were just two months ago. Only a few brands will not be touched by this.